The Founder

About Azadeh Riaz

For over three decades, I have dedicated my life to luxury fashion, working at every level of the industry — from couture design for the Royal Family of Saudi Arabia, to shaping the original design direction and fit philosophy behind Bebe and contributing to its national expansion and public market growth, to founding Azadeh Couture with five locations across the United States.

Through all these years, one truth has remained constant for me: people do not simply want clothes — they want understanding, precision, and pieces that reflect who they are becoming.

Azadeh